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William Baker Announced as VP North American Operations at Sudarshan


Responsible for pigments and effect pigments in the coatings, inks and plastics markets

announces that effective immediately, William L. Baker will assume responsibility for their North American operations for the Industrial Division, responsible for pigments and effect pigments in the coatings, inks and plastics markets. This role will be accountable to expand Sudarshan’s position in North America while ensuring a strong presence with both local and global customers.

“This is a great opportunity,” said Baker. “Sudarshan has a broad line of competitive pigment chemistries, with world class facilities and technical support. I look forward to growing our sales in this market and bringing a high level of support for our customer base.”

“Our short term goal is to be the fourth largest pigment supplier in the world, and I believe that the addition of Bill to our team will significantly strengthen our North American position and demonstrates our commitment to this goal,” said Rajesh Rathi, Dy. managing director of Sudarshan. “We at Sudarshan are pleased to announce that Bill is joining the North American Sudarshan team as we continue to strive to be our customers’ preferred partner for pigment solutions”,.”

Baker’s 26 years of global pigment and additive experience with Ciba, along with his six years of global experience with International Specialty Products and Ashland Inc., will be instrumental in helping him attain Sudarshan’s goals. Having been in sales, marketing, product management, technical service, M&A manager for a pigment joint venture in Asia, as well as numerous years as vice president of business operations for large multi-national corporations, makes him particularly well suited to meet these new challenges.

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