Nazdar, Ltd. announced that Keith Nixon has joined the company as director of EMEA sales and OEM business development. In this role, Nixon will oversee all sales and channel development activities for the EMEA region and will direct all business development efforts for Nazdar’s OEM ink business.
“Keith brings a broad knowledge of the markets we serve, along with a unique blend of technical and commercial skills that will serve him well in this position,” said Richard Bowles, president of Nazdar Ink Technologies. “His experience ranges from OEMs, printhead manufacturers, ink manufacturers, distributors and end users in Europe, Asia, North America and Latin America.”
Under Nixon’s leadership, the company has plans to grow the sales team and improve sales channels to achieve strategic growth objectives.