HP showcased the latest HP Indigo and Scitex-printed packaging solutions at Packaging Innovations, Feb. 26-27 in Birmingham, UK. HP’s ‘Digitally Printed Supermarket’ themed stand demonstrated a broad range of high value, cost effective digitally printed flexible packaging, folding carton, shrink sleeve and label applications.
On its booth, visitors saw how special printing effects, personalization and high-quality color reproduction can be combined with the unique production benefits of digital printing, such as how short-runs and quicker response times add value and differentiate packaging in an increasingly-competitive retail environment.
“Packaging converters are under pressure to offer smaller quantities, and deliver products faster and more efficiently, while maintaining high quality standards,” said Julia Cole, UK & Ireland marketing manager, HP Indigo. “The latest HP Indigo solutions address these challenges. They cost-effectively enable converters to operate affordable and profitable cost models. Brands can also take advantage of streamlined supply chains, reduced inventories, quicker time-to-market and increased promotional capabilities through personalization and mass customization.”
Examples of retail packaging and other corrugated applications produced on the HP Scitex FB10000 Industrial Presses were also displayed on the stand. Today’s retail market not only requires short-run, fast-turnaround services, but also new products including full-colour retail-ready packaging, co-packing POP/POS displays, and just-in-time deliveries. These HP Scitex presses enable corrugated converters to streamline production and help enable them to meet those demands.