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Avery Dennison Signs RFID Licensing Agreement with Round Rock Research LLC



Published December 6, 2013
A subsidiary of Avery Dennison Corporation has entered into a licensing agreement for radio frequency identification (RFID) tags, labels, and readers with Round Rock Research LLC to facilitate further adoption of item-level RFID by U.S.-based apparel retailers and brands.

Avery Dennison's Retail Branding and Information Solutions business (RBIS) is a global leader in RFID-enabled solutions for the apparel and retail industry, with more than 800 patents and applications, global manufacturing capabilities that have produced more than 3 billion RFID tags and labels, and an industry-leading solution development team that supports retailers and brands from business case development to complete solution roll-out.

"RFID adoption in the apparel industry is accelerating around the world due to the strong investment case and fundamental advantage it affords retailers to better manage inventory and serve customers,” said Shawn Neville, president of Avery Dennison RBIS. “This license agreement, along with our significant investments in RFID innovation, manufacturing capabilities and market development, positions us to lead the accelerating adoption of RFID in the U.S. and around the world.”

“Item-level RFID in apparel retail significantly improves inventory visibility and accuracy, which results in higher inventory productivity and better enablement of omni-channel retail, and improves the overall consumer experience,” said Francisco Melo, vice president of global RFID, Avery Dennison RBIS. “We are fortunate to partner with leading retailers and brands around the world to improve their overall performance through RFID-enabled solutions.”


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