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Heidelberg Realigns Small-Format Product Portfolio


Speedmaster SM 52 and SX 52 to take center stage

Print shops in the small-format offset printing sector are facing smaller run sizes, shorter delivery times, and tough competition on pricing. To stay competitive, more and more companies are turning to industrial production.

Following the introduction of the successful Speedmaster SM 52 and SX 52, Heidelberger Druckmaschinen AG has adapted its product portfolio for the new market conditions, thereby ensuring it covers the entire spectrum of relevant applications. As a consequence, production of the Printmaster GTO 52 will be phased out from March 2014.

The highly productive Speedmaster SM 52 has long offered customers working with the Printmaster GTO 52 an effective springboard for further growth. And, since drupa 2012, the Speedmaster SX 52 has been available in configurations that can be tailored precisely to customer requirements. The press can also be ordered with the Anicolor short inking unit, which is ideal for the production of short print runs due to its extremely short makeready times and low paper waste. More than 30,000 printing units of the Speedmaster SM 52/SX 52 have already been sold worldwide.

In addition, the company's Linoprint C 901 and C 751 digital printing systems offer print shops an attractive and cost-effective complementary solution for printing short and/or variable commercial runs.

"We are adapting to the new requirements in the small-format segment and are optimizing our portfolio for this market," said Stephan Plenz, member of the Management Board responsible for Heidelberg Equipment. "Because our portfolio for this segment comprises offset and digital printing technologies, customers benefit from the close interlinking of both worlds and can boost their competitive edge even further."