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New Landa Folding Carton White Paper Reveals 4.5 Percent Annual Market Growth Through 2016



Published October 21, 2013
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Landa has announced the release of the white paper "Accelerating the Growth of Packaging Production in the 21st Century." The white paper provides an in-depth profile of the folding carton segment, the target market of Landa's first Nanographic Printing presses.

Landa plans to start shipping beta units of the Landa S10FC Nanographic Printing Press for folding carton applications in Q4/2014. The Landa S10FC delivers true mainstream production efficiency for folding carton production and supports B1 (41 in./1,050 mm) format media and off-the-shelf substrates without any pretreatment or priming.

Landa's direct, primary research, combined with reports from Smithers-Pira and Karstedt Partners, shows that total, annual consumption of cartonboard currently stands at 43 million tons, and generates US$82 billion in revenue. Year over year growth is anticipated to be 4.5% through 2016.

The expected growth of the folding carton segment is fueled by powerful global population and economic trends as well as technological advancements unique to packaging and folding carton converting. The 3000+ converters in the world stand to benefit from the increased demand if they can meet the market's standards for quality, speed, format and substrates while complying with demands for much shorter runs.

The massive transition in global demographics, consumer preferences, and product branding is affecting every segment of the packaging industry. Folding carton converters, who comprise the packaging industry's largest segment, are increasingly limited by their ability to deliver shorter runs and may benefit from Nanography, Landa's Nanographic Printing process.

Topics covered in the white paper include:
• Forces of change and the new consumer
• Converter markets, applications and competitors
• New opportunities, buying habits and tastes
• Limitations of short-run packaging productio
• The Nanographic Printing solution

"The white paper is the result of our intensive study of the packaging industry and the folding carton segment in preparation for the launch of the Landa S10FC Nanographic Printing Press,” Ila Bialystok, Landa vice president of marketing, said. “During the last year, Landa representatives have been on an amazing global tour in which we met with many of our customers as well as industry analysts and end users. Everyone shared their challenges, goals, and vision for the industry. We hope that by reading the white paper, you'll feel as excited as we are about the industry and our game-changing technology."


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