With only five days to create 200 copies of a 80-page booklet, Pazazz used the Xerox iGen4 Press to create an offset look in a short time period.
"The client was thrilled that the piece looked as good as it did. The project was a reinforcement that if you sit down and you put your mind to it, involve the team and get everyone talking, then you can accomplish most anything," said Warren Werbitt, founder of Pazazz.
In an effort to build brand awareness, Pazazz created and printed Connect Magazine, a personalized piece, as a promotional tool. "This gives us the ability to promote what we do and have a place to put our own ads. We wanted a vehicle to put out there to let people know that we're here, we're in the printing business, and we're capable of doing other things...we're not just printers," said Mr. Werbitt. "I like to think today that we're in the communications world more than anything else."