In recognition of the increasing importance of social media interaction and its impact on the business world, INX International Ink Co. recently updated its Facebook page. It joins a dedicated and expanded effort the company is making with a Twitter account, a profile on LinkedIn and with a YouTube channel.
Visitors to the Facebook page will find the latest news from INX, in addition to select industry news and other articles of interest. One new feature attracting Facebook likes is “Technical Tip Tuesday,” which offers troubleshooting problems and examines solutions for commercial and package printing every Tuesday. Topics and discussion the last two weeks have centered around web offset and picking and linting. Check out this week’s topic and join the discussions at www.facebook.com/inxinternational.
“The early response has been very positive and I’m sure our universe will grow when more people learn about the various ways they can connect with us via social media,” said Renee Schouten, corporate marketing manager for INX International.
“We’ve already had people suggest other topics for the Technical Tip feature. We update Facebook on a regular basis, and expect it and the other social media tools will experience real-time demand during special events such as Print 2013 and the other tradeshows we plan to attend. Our YouTube channel is getting high marks and it’s a great way for people to learn more about what INX has to offer. The EVOLVE Advanced Digital Solutions equipment videos are proving to be very popular, given the strong interest in digital products.”
Any of INX International’s Social Media outlets can be accessed through the company web site at www.inxinternational.com.