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EFI Breaks Sales and Booth Attendance Records at SGIA



Published October 29, 2012
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EFI concluded a very successful SGIA EXPO with record-setting booth traffic, leads, and sales on the show floor. It was clear that the company's product portfolio, including new innovation in digital wide and superwide format, as well as digital label production, is properly aligned to enable high productivity and profits for customers.

"The growth of the specialty graphics industry is apparent with the record breaking attendance, not only in EFI's booth, but also at SGIA overall," said Scott Schinlever, senior vice president and general manager of EFI's Inkjet Solutions. "As the specialty graphics industry continues to undergo an accelerated analog-to-digital transformation, EFI has led the way not only in best-in-class printers, but also with a fully integrated workflow from job acquisition and management to scheduling and printing. We believe these productivity enablers are equally as important as the printers themselves in ensuring that printing companies can transform and position themselves to address the requirements of a rapidly changing market."

At SGIA, visitors to EFI's booth were able to see the company's complete printer line-up and integrated workflow products. Show attendees had great interest in the newest products in EFI's inkjet portfolio, including the VUTEk HS100 Pro, VUTEk GS3250LX Pro, VUTEk QS3 Pro, EFI R3225 and the Jetrion 4900M-330. The company's focus on innovation is evident with its Pin & Cure imaging technology, first in-class LED UV-curing, and true grayscale print head technology, which is now available across many VUTEk superwide format models.

"The decision to purchase the first EFI VUTEk QS3 Pro in North America was clear with the value it offers," said Kurt Wenzel, managing partner for Imaged Advertising Creations. "The hybrid roll-to-roll and flatbed options were essential for growing our business, with the flexibility to produce more dynamic, high-margin jobs efficiently. The six-colors-plus-white capability was a value-add for this purchase as well. Instead of just upgrading equipment, we reinvested in our business for productivity and profit growth."


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