As brand owners continue using packaging as an important vehicle to strengthen brand identity and share their sales messages, there is equal concern of counterfeiting – a significant global problem worth approximately $1.65 trillion globally.
Packaging can be an important key to anti-counterfeiting measures by brand owners, and Mr. Reiman will explain how a brand protection program can be implemented to reduce the risk of counterfeiting.
“Brand owners and consumers are increasingly concerned about the security of critical supply chains,” Mr. Reiman said. “Those particularly at risk include products such as pharma, cosmetics, personal care, distilled spirits, tobacco, etc. There are very few other industries untouched by counterfeiting, adulteration, diversion and tampering. Our brand protection offerings at Sun Chemical can further improve security options for our customers.”
During the presentation, Mr. Reiman will be joined by Michael L. Agee, the director of brand protection programs at The Label Printers, and Jeffrey Gottlieb from Zumba Fitness, LLC, who will talk about what label printers and brand owners are doing to combat the counterfeiting problem.