Extensive market research helped Bordeaux create a new identity system that crystalizes the look of and the experience everyone has with Bordeaux. It makes a bold statement about Bordeaux’s strength in the marketplace, based on the values that have made Bordeaux a good partner to work with for the past 12 years.
Some of these values are new possibilities, innovation and most important collaboration, all of which strongly shaped the Bordeaux brand unveiled today. It is designed to drive greater understanding of Bordeaux as a company leading the industry’s progression from OEM inks to fully compatible alternative solutions, offering print customers superb results and reliability, production advantages and lower print costs.
The new identity debuts at Fespa Digital 2012 with a bold yellow stand, to convey Bordeaux’s history in the digital inkjet business and its strong commitment to quality and precision. The yellow color and the new company slogan “FOR BETTER PRINTING™” communicates’ Bordeaux’s dedication to move beyond barriers and enable its partners and customers to experience business and technological breakthroughs. The dartboard and arrow on the stand walls and marketing materials signal Bordeaux’s dedication to delivering products and services that help achieve new business benefits reflected in better precision, value, performance, variety and environment.
“Our customers have always valued our ability to deliver innovative products that provide outstanding cost efficiency and enable breakthroughs for their business,” said Moshe Zach, CEO of Bordeaux. “Our new brand acknowledges our innovative history and conveys a sense of what’s possible in the future when we work with our partners and customers to overcome the limits of technology and create new opportunities.”
“We hope the new branding will take the success we have and increase our awareness to more people, so that we can accelerate new account acquisition, deepen account penetration and continue to grow and lead the industry, “ said Dror Mualem, vice president sales and marketing. “We believe that our value proposition enables success and that, when our customers and partners succeed, we succeed.”
As part of the company’s brand and awareness efforts, Bordeaux has a new website, www.c-m-y-k.com. The site features the new brand identity, user-directed content delivery, and a user-friendly interface for easy navigation and search ability.
Additionally, Bordeaux will demonstrate many new solutions at Drupa 2012, in Dusseldorf, Germany. The Bordeaux stand will feature a variety of groundbreaking demonstrations and products as well as executive 1:1 opportunities and engaging entertainment. The stand will be a premier place to learn more about inkjet inks and solutions and how to accelerate business breakthroughs and achieve outstanding cost efficiency.