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Refreshing New Twist: CannedWater4Kids — from a Bottle



Published January 27, 2011
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Thanks to INX International Ink Co. and its Digital Division’s unique new CP100 UV cylindrical printer, a limited number of these specially designed, colorful bottles will soon be available for purchase on the CW4K web site, www.cannedwater4kids.com.

“It’s a great way for us to help CW4K supporters enjoy our fresh drinking water virtually anytime, anywhere,” said Greg Stromberg, INX executive as well as founder and CEO of CannedWater4Kids. “Just fill it up with CW4K water from cans.” Citing numerous studies that show contamination in most tap water throughout the U.S., Stromberg said each CW4K bottle “fill-up” conveniently puts two cans worth of pure water from a 300-year-old underground glacier at users’ fingertips.

“In addition, the purchase of these bottles is another way to support our efforts to help provide clean water for children worldwide.” According to Stromberg, more than a billion people on our planet don’t have access to clean water. The World Health Organization (WHO) reports that a child dies every eight seconds from drinking unsafe water.

“Stainless steel bottles like these typically retail for about $25,” Mr. Stromberg observed. “While we haven’t yet determined a price for the CW4K bottles, 95 cents of every dollar — as with purchases of our water — will go toward projects such as drilling wells in developing nations, providing water purification packets, or donations to globally recognized clean-water causes. We are also considering providing a free (or reduced-price) bottle with purchase of a 24-can case of CW4K water for a limited time, or to a limited number of initial purchasers. These details will be finalized in February and posted on our web site, www.cannedwater4kids.com.”

Mr. Stromberg also noted that, just as any printer with a CP100 in-the-round machine can quickly and efficiently produce short-run or even individualized commemorative bottles, cans and other round objects, CW4K could provide specially printed bottles for groups interested in displaying their own support for CW4K initiatives.

“Thanks to ongoing industry-wide product and service support for our program — particularly INX, in this case, with their new cylindrical printing technology — we can potentially offer CW4K customers a variety of options,” added Mr. Stromberg, INX director of sales, national accounts – metal deco. “Peter Gorman at brandsupport365 did a terrific job with the designs of these bottles. Further announcements will appear on the CW4K web site and interested parties also are encouraged to forward requests for consideration.”

CannedWater4Kids is a North American based 501c3 non-profit initiative to generate awareness and fund projects to purify water for children in developing nations. Proceeds from U.S. sales are used to support numerous efforts to provide access to clean water for children throughout the world; 95 cents of each dollar donated goes to fund projects. Individual on-line purchases of 12- and 24-can packs of CW4K water can be made at www.cannedwater4kids.com. Visitors to the site can also donate directly to CW4K, with no purchase required.


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