On Tuesday, June 22 at 2 p.m. Eastern Daylight Time, Label and Narrow Web (LNW) will host a webinar covering “Digital Economics: Redefining Profitable Short-Run Label Printing.” The webinar, which will be moderated by LNW editor Jack Kenny and is sponsored by EFI/Jetrion, will feature presentations by Dr. Kenneth Stack, senior vice president/general manager, EFI/Jetrion, and Natalie Menzes-Spradlin, prepress manager, Ample Industries Inc.
The demand for short-run label printing is growing rapidly, due largely to an explosion in product versions, SKUs, bar coding, localization and targeted marketing promotions. Many print shops turn away, ignore or outsource short run jobs because they don’t have the in-house capability or are printing them inefficiently on their flexo presses.
With the advent of digital UV inkjet systems, it’s now possible to turn short-run label printing into a thriving profit center. For many companies already considering digital as a technology, it may be unclear as to how it makes economic sense for their business. This webinar will guide companies through the economics of how to realize a positive ROI printing just a handful of jobs a day, while also demonstrating the unique cost benefits of UV inkjet digital systems (e.g., direct-to-substrate printing, exceptional image durability without expensive over-varnishes).