04.05.10
It’s not easy for retailers to attract customers nowadays, even when signs promote special offers, weekly bargains, new-product introductions and seasonal, high-profile events. It’s even harder when their outdoor promotional banners are sagging, display devices look weather-beaten, or ropes, bungee cords or cables disrupt the view.
The new Fiber-Frame free-standing banner frames put an end to such problems. Visitors to the ISA International Sign Expo 2010, April 8-10 at the Orange County (FL) Convention Center in Orlando, can get a firsthand look at this patent-pending device in the INX Digital booth (2772). Developed by Fiber-Frame LLC of Baton Rouge, LA, Fiber-Frame display devices comes in three sizes and let retailers put their best foot forward — clearly, cleanly and with less expense than far-less attractive or effective alternatives.
“Fiber-Frame enables sign shops to offer print-advertising customers real added value on-site: a way to display their messages with maximum impact,” said Greg Gauthier, owner of Fiber-Frame, LLC. “People spend good money having their banners printed, and sign shops work hard to deliver high-quality pieces. But no one is satisfied, and advertisers don’t get full value for their dollars when banners are put in substandard devices that don’t display them properly.”
Mr. Gauthier said the simplest banner-display devices — poles and ropes, bungee cords or cables — are the most vulnerable to weather and other issues. “Wind can easily distort the ad message. When the wind subsides, the banner droops and sags and makes things worse. Constructing wood or steel frames typically requires purchasing materials, digging holes, pouring concrete, assembling the frame itself, painting and related preparation. Ultimately, paint fades and peels, wood weathers and the metal rusts. These alternatives wind up being costly and labor-intensive to construct or assemble, as well as maintain.”
“This is a unique answer to an ongoing problem,” said Ken Kisner, president of INX Digital Americas. “We like to see solutions like this come to market, because it helps the industry by putting a better product out there. We are pleased to help Greg introduce Fiber-Frame at ISA, and to offer it through the INX Digital distribution network and our Triangle brand ink dealers.
“Bringing new, innovative solutions to the end user is always a priority for us,” summed up Mr. Kisner. “Fiber-Frame is that kind of a product. Like no other previous banner display device, it holds an advertisement tight and displays it proudly. That’s the most any user can hope for.”
The new Fiber-Frame free-standing banner frames put an end to such problems. Visitors to the ISA International Sign Expo 2010, April 8-10 at the Orange County (FL) Convention Center in Orlando, can get a firsthand look at this patent-pending device in the INX Digital booth (2772). Developed by Fiber-Frame LLC of Baton Rouge, LA, Fiber-Frame display devices comes in three sizes and let retailers put their best foot forward — clearly, cleanly and with less expense than far-less attractive or effective alternatives.
“Fiber-Frame enables sign shops to offer print-advertising customers real added value on-site: a way to display their messages with maximum impact,” said Greg Gauthier, owner of Fiber-Frame, LLC. “People spend good money having their banners printed, and sign shops work hard to deliver high-quality pieces. But no one is satisfied, and advertisers don’t get full value for their dollars when banners are put in substandard devices that don’t display them properly.”
Mr. Gauthier said the simplest banner-display devices — poles and ropes, bungee cords or cables — are the most vulnerable to weather and other issues. “Wind can easily distort the ad message. When the wind subsides, the banner droops and sags and makes things worse. Constructing wood or steel frames typically requires purchasing materials, digging holes, pouring concrete, assembling the frame itself, painting and related preparation. Ultimately, paint fades and peels, wood weathers and the metal rusts. These alternatives wind up being costly and labor-intensive to construct or assemble, as well as maintain.”
“This is a unique answer to an ongoing problem,” said Ken Kisner, president of INX Digital Americas. “We like to see solutions like this come to market, because it helps the industry by putting a better product out there. We are pleased to help Greg introduce Fiber-Frame at ISA, and to offer it through the INX Digital distribution network and our Triangle brand ink dealers.
“Bringing new, innovative solutions to the end user is always a priority for us,” summed up Mr. Kisner. “Fiber-Frame is that kind of a product. Like no other previous banner display device, it holds an advertisement tight and displays it proudly. That’s the most any user can hope for.”