Whether they are cosmetic formulators, publication printers, specialty screen printers or packaging converters, Sun Chemical’s customers from all industries will be able to easily find the products that pertain specifically to their business, including: printing inks, digital inks, inkjet inks, brand protection, electronic materials, pigments, branding solutions and other services.
An interactive portion of the site allows customers to review the products in depth, “contact a Sun Chemical representative” for more information, or email the information about a product to a colleague. Additionally, the new site will allow customers to ask questions about new developments, technology and company information.
“Our customers told us they wanted better access to our products online,” said Felipe Mellado, chief marketing officer, Sun Chemical. “The redesign of the website was done primarily to better meet the needs of our customers, eliminate confusion, and to show that we are actively working for them.”
Available in English, customers in North America, Latin America, Europe and Asia can all view products that are available in their region of the world.
“The new website was redesigned to give a global view of the entire company on one site to truly deliver all our capabilities to all our audiences,” said Geoff Smith, corporate marketing manager, Sun Chemical. “This is just the beginning; Sun Chemical’s website will continually evolve by building more functionality and content to reach all markets globally.”