“The Yasida Silverking product line is a highly regarded brand in China,” said Lisa Jane Scheller, CEO of Silberline. “This acquisition reinforces our long-standing commitment to providing the most comprehensive products and service to our customers in the Asian marketplace.”
Silberline will continue to market Yasida products in Asia. The Silverking product line will complement Silberline’s premium, high quality aluminum pigments.
“Yasida has a unique set of competitive advantages over other local pigment companies,” said Michael Lowe, managing director, Silberline Asia Pacific.
Recognizing the strength of the Asian markets, Silberline has invested in facilities and offices there. In 2005, Silberline opened a manufacturing, sales and technical center in Singapore. In 2009, Silberline will open a state-of-the-art technical service center in Suzhou.