David Savastano, Editor07.19.21
In recent years, inkjet printing has been making headway in numerous markets. For example, billboards went from being painted to screenprinted, then shifted to wide format printing. Direct mail was an ideal market due to variable printing. Ceramic tiles are practically all digitally printed now.
There are many success stories for digital printing. The ability to change information, to create short runs, to manufacture to just-in-time specifications and reduce costly inventory are among the advantages.
Packaging is the next frontier for digital printing. In “Digital Printing is On the Rise,” beginning on page 18, industry leaders discuss the gains they are making in a variety of markets. Corrugated packaging has seen digital printing leaders like HP and EFI make headway; now we are seeing possibilities in flexible packaging.
The possibilities of digital printing are practically limitless. For just one example, there was the successful “Share A Coke” campaign, in which Coke put people’s names on the shrink sleeve. The campaign was credited with increasing sales of Coke.
What does the future hold for packaging? Probably a variety of approaches, with conventional printing for long run items, digital printing for short runs, and perhaps a hybrid model for items that could use variable data or versioning. Ultimately, consumers like personalization, and that will drive the market.
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It is with great sadness that I note that Sean Milmo, our long-time European correspondent, passed away. Sean started writing for Ink World in 1995 and has been an invaluable part of our team since.
Sean Peter Heywood Milmo was born in Beaconsfield, Buckinghamshire, on May 30, 1943. He was the fourth of six children born to Sir Helenus Milmo, later a High Court judge, and his wife Joan.
Educated at Trinity College, Cambridge, Sean worked for more than 50 years as a journalist, starting on local newspapers before later joining Reuters in London. He spent much of his career as a freelance writer specializing in business journalism.
Sean was a nature lover, voracious reader, political activist, energetic dancer and avid football fan. He is survived by his wife of 54 years, Marion, and his two sons, Cahal and Dan, who have followed him into journalism.
I and the entire Ink World team would like to extend our sincere condolences to Sean’s family.
David Savastano
Ink World Editor
dsavastano@rodmanmedia.com
There are many success stories for digital printing. The ability to change information, to create short runs, to manufacture to just-in-time specifications and reduce costly inventory are among the advantages.
Packaging is the next frontier for digital printing. In “Digital Printing is On the Rise,” beginning on page 18, industry leaders discuss the gains they are making in a variety of markets. Corrugated packaging has seen digital printing leaders like HP and EFI make headway; now we are seeing possibilities in flexible packaging.
The possibilities of digital printing are practically limitless. For just one example, there was the successful “Share A Coke” campaign, in which Coke put people’s names on the shrink sleeve. The campaign was credited with increasing sales of Coke.
What does the future hold for packaging? Probably a variety of approaches, with conventional printing for long run items, digital printing for short runs, and perhaps a hybrid model for items that could use variable data or versioning. Ultimately, consumers like personalization, and that will drive the market.
****
It is with great sadness that I note that Sean Milmo, our long-time European correspondent, passed away. Sean started writing for Ink World in 1995 and has been an invaluable part of our team since.
Sean Peter Heywood Milmo was born in Beaconsfield, Buckinghamshire, on May 30, 1943. He was the fourth of six children born to Sir Helenus Milmo, later a High Court judge, and his wife Joan.
Educated at Trinity College, Cambridge, Sean worked for more than 50 years as a journalist, starting on local newspapers before later joining Reuters in London. He spent much of his career as a freelance writer specializing in business journalism.
Sean was a nature lover, voracious reader, political activist, energetic dancer and avid football fan. He is survived by his wife of 54 years, Marion, and his two sons, Cahal and Dan, who have followed him into journalism.
I and the entire Ink World team would like to extend our sincere condolences to Sean’s family.
David Savastano
Ink World Editor
dsavastano@rodmanmedia.com