Sean Milmo, European Editor07.27.20
Compared with other printing ink segments in the region, Europe’s packaging inks businesses have been looking likely to emerge from the coronavirus (COVID-19) pandemic the least badly affected by the recession resulting from the economic upheavals of a two to three month lockdown.
Further, the future prospects for the European packaging sector have been considered by analysts to be brighter than the region’s other main printing ink markets.
However, the positive outlook for packaging is being blurred by considerable uncertainties about which types of packaging will be most in-demand over the next few years. In particular, there are doubts about whether increases in packaging consumption in terms of volume will be matched by similar rises by value, and how this possible gap between volume and value will reverberate on packaging ink sales.
This apprehension about trends in value stems from the dramatic acceleration in the switch from traditional retail shopping to online p
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