The company is a dedicated user of HP Indigo technology, printing labels using HP ElectroInks.
Anthony Locicero, Associate Editor03.23.20
Steve Smith, president and co-founder, ended his retirement to launch Wizard Labels in 2013 “to specifically address brand owners’ growing desire to source labels online,” he said. He previously served as co-owner and president of Lightning Labels, which he sold in 2008.
Recognizing an ongoing need in the label industry, Smith partnered with some of the most recognized names in digital printing to start Wizard Labels.
Wizard Labels serves a wide range of end-use markets: Beer, wine and spirits; household, beauty & personal care; food & beverage; CBD & cannabis; vape and e-liquids; nutraceuticals – and anything that falls under the “craft” category. All are end-use segments that benefit from Wizard Labels’ expertise in digital printing and e-commerce.
Being a dedicated user of HP Indigo technology, Wizard Labels prints with ElectroInks from HP.
“These inks capture a wide and accurate color range and produce sharp images wit
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