Sustainability is a critical issue throughout Europe, and the ink industry is developing
new solutions to meet these needs.
Sean Milmo, European Editor03.23.20
The prospects for Europe’s printing ink sector this year is at best a continued slow decline in total sales by value in the face of persistent strong competition from social media and IT communications amid only moderate economic growth.
But it could be far worse because of the potential economic devastation that could be caused by the coronavirus outbreak in China at the turn of the year.
It looks inevitable that it will cause some level of shortages and a rise in prices in raw materials for inks because of China’s position as a supplier of key intermediates and commodity pigments.
Analysts were warning, however, in February that the coronavirus crisis could trigger a sharp downturn in the European economy, as well as globally. As a result, there would be a big drop in demand for inks and other industrial goods.
On the other hand, more optimistic forecasters were expecting that the impact of the disease in Europe would not extend much beyond the first quarter of the ye
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