New inks and coatings are improving visual impact as well as haptic effects.
Sean Milmo, European Editor09.17.19
There are signs of a comeback by print in Europe amid indicators that the massive surge in the popularity in online media may soon have reached its peak.
After several years of steady decline, the circulations of many newspapers and magazines are beginning to stabilize and, in some cases, are even increasing. There is mounting evidence that direct mail can have a more lasting effect than promotional email.
The momentum behind the apparent revival in print is stemming from new printing technologies, in particular inks and coatings, which have not only been able to improve visual impact but also the haptics or touch and other physical characteristics of printed surfaces and their substrates. Publishers are looking to transfer to their sector some of the new haptic printing and ink technologies recently developed for packaging.
The Feel of Printing
Print is regaining some of the ground it has lost to digital in the media sector by taking more effective advantage of its physica
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