The past year has seen further growth in the world of flexible and printed electronics. Flexible and hybrid solutions have continued to emerge, and printing is increasingly being seen as one of the potential drivers for future growth. The good news is that there are new applications coming to market all of the time. Smart packaging is an important opportunity, as the ability to connect consumers, retailers and brand owners has the potential to change the way we live. We are seeing more examples of how brands are using near-field communication (NFC), RFID and printed tags to connect with their customers through their smartphones. Two of the selections in the following “Most Intriguing Flexible and Printed Electronics Products of 2018,” YUNI Beauty and Kilchoman, are using printed NFC-enabled tags to reach their customers. For example, YUNI Beauty founders Emmanuel Rey and Suzanne Dawson partnered with Thinfilm and Jones Packaging to integrate NFC tags directly into the