Global brewer Carlsberg chose hubergroup as the main ink supplier for its beer labels in selected markets. This is part of Carlsberg’s “TogetherTowardsZero” sustainability program, in which the company looked at the entire value chain to improve every part of its packaging, which included the ink for its beer labels.
 
hubergroup, by mid-2017, was the first manufacturer to globally launch a wide range of Cradle to Cradle certified ink series and coatings for sustainable offset and gravure print products.
 
Innovations Carlsberg developed with hubergroup were revealed at a September event in Copenhagen, where the brewer is headquartered.
 
“Printing inks have major impacts on the recyclability of packaging because they are often recycled along with paper fibers,” Carlsberg Brand Director Julian Marsili (Carlsberg Group) said. “To improve the recyclability of Carlsberg labels in selected markets, we are using the hubergroup Eco-Offset Ink Premium Plus, which is Cradle to Cradle Certified at the Silver level.”  
 
“As one of the first global ink manufacturers, we have taken up the challenge of re-designing our standard sheetfed offset and liquid ink portfolio to C2C certification,” hubergroup’s Global Product & Portfolio Manager SF/UV of Bernd Groh said during an interview at the annual Cradle to Cradle Congress in Lüneburg. “And with great success as you can see with the Carlsberg project, which was possible in no small part by the strong support of Healthy Printing Initiative, founded by EPEA in Hamburg, which is one of the most important platforms to enable sustainable printing for packaging manufacturers and printers.”