A single legal manufacturer, several importers and numerous underground companies are competing for market share.
Vladimir Vorotnikov, Russia Correspondent05.11.18
The Ukrainian ink market is experiencing a rather complicated competitive fight between a single legal manufacturer, several importers and numerous underground companies.
With a population of approximately 45 million people, Ukraine once was considered one of the most promising ink markets in the post-Soviet space. In the 2000s, marketing studies conducted by local analytical agencies were anticipating the rise of per capita consumption in Ukraine to the European average level within the coming 10 to 15 years.
Although there are no official estimates of how much ink the country’s citizens use on average today, in general it is believed that those forecasts have not come true yet.
Since 2014, the internal crisis associated with the annexation of Crimea and armed conflict in several regions has been hampering consumption of inks, while the collapsing purchasing power of the population forces customers to opt primarily for the least expensive products.
A Lone Warrior
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