David Savastano, Editor05.11.18
There has been a pattern in terms of digital printing’s emergence in key printing fields. Usually, digital printing makes its initial entrance in markets as innovative printers see the potential for the technology.
Once the case is made that digital printing offers benefits to customers and/or a strong return on investment, other printers move into the field, and digital printing ultimately gains a sizable share or, in some cases, becomes the dominant technology.
Among the earliest technologies to change over to digital were transactional printing (for example, bank and credit card statements) and wide format printing (including billboards). Transactional printing benefits from variable data. For billboards, the ability to produce one-off signage without creating costly screens is a major benefit.
In recent years, the ceramic tile market has become primarily digitally printed, due to cost and performance benefits. The digital label printing market is growing rapidly for
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