Printers, ink manufacturers are moving toward higher end applications.
Sean Milmo, European Editor11.20.17
Printing technologies are advancing rapidly, particularly in the application of automation. The results of this progress have been to leave large gaps in technological knowledge throughout the printing supply chain, particularly among printers themselves.
However, the emergence of new technologies has also revealed another major deficiency – a lack of awareness about how to market print to brand owners, advertising agencies and other major customers who have been switching their expenditure to digital media. Once again, it is the printers who tend to be the weakest at marketing their expertise.
The longer-term strategy of many printers seems inevitably to be to find a position for themselves at the higher end of the sector where adding value is the goal. As a result, ink producers will have to serve their needs by doing the same.
The Evolution of IPEX
These issues were highlighted at the IPEX 2017 printing and allied trades exhibition, which took place in Birmingham,
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