Sean Milmo, European Editor03.29.16
Europe’s print sector has entered 2016 with key economic indicators - slow GDP growth, sluggish consumer demand and weak manufacturing output - showing that the year ahead will be difficult for the printing industry and its suppliers.
Yet despite this gloomy picture, printers are surprisingly hopeful, particularly about the longer term outlook for print as it continues to confront the competition from electronic media.
There are signs that the decline of print in some key sectors may even be leveling out, as people increasingly show a preference for retaining print within the mix of communications and visual impact systems they experience in their daily lives.
Printers have become more optimistic about the future as new growth markets for print begin to emerge. For ink makers, the challenge is to respond to the expanding demand in these sectors before their competitors.
Yet despite this gloomy picture, printers are surprisingly hopeful, particularly about the longer term outlook for print as it continues to confront the competition from electronic media.
There are signs that the decline of print in some key sectors may even be leveling out, as people increasingly show a preference for retaining print within the mix of communications and visual impact systems they experience in their daily lives.
Printers have become more optimistic about the future as new growth markets for print begin to emerge. For ink makers, the challenge is to respond to the expanding demand in these sectors before their competitors.
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