David Savastano, Ink World Editor09.26.12
Higher raw material prices have had a major impact on the printing ink industry. One way some ink manufacturers are trying to get by is through using less expensive raw materials while trying to maintain performance.
For Pulse Printing Products Ltd., a water-based coatings and UV ink specialist based in Bristol, UK, that goes against everything they believe in terms of relationships and quality.
“We believe that it is absolutely essential that our customers are able to rely on the fact that the products we develop in conjunction with them to meet their exacting requirements are not ‘re-engineered’ without their knowledge just as an exercise to improve our margins,” said Gary Sheppard, Pulse Printing Products’ chairman and managing director. “This really goes to the heart of the integrity of the relationship we look to establish with our customers, and quite simply, we will not compromise our reputation by operat
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