Sean Milmo, Ink World European Editor10.29.09
Services have become a major means of maintaining or improving margins for ink makers in Europe at a time of relentless pressure on product prices.
The objective is to provide printers with a lot more than just a drum of ink, and even more than basic advice on technologies and application methods.
“Some ink companies seem to be focusing more on services than inks because they can’t make a decent profit out of inks any more,” said a marketing executive with one ink producer.
Increasingly, ink companies are moving into areas of services which overlap with those of other suppliers to the printing sector.
Thus in the search for improved profitability, ink makers are having to compete with operators outside the ink sector, including printing equipment manufacturers and pigment producers.
The need to expand into services is affecting a lot of players in the European printing market because of the slow growth or even decline in output in many sect
Continue reading this story and get 24/7 access to Covering the Printing Inks, Coatings and Allied Industries - Ink World for FREE
Ink World magazine has tracked the growth of the ink industry and its allied industries through years of changes, technology, evolution, consolidation and market development. No other magazine has been around for as long or covered as much of the global printing ink business. This website is dedicated to providing in-depth industry coverage and late-breaking news.
Already a subscriber? Login