Ink Companies Ally with Equipment, Software Suppliers on Color Systems

More high powered branding, changes in shopping patterns and new regulations in sectors like pharmaceuticals are accelerating the need for even more effective color management in packaging in Europe. The region’s printing industry is still striving to draw up standards that help achieve more color consistency and quality. Instead, much of the initiative is coming from equipment and software providers with whom ink producers are forming alliances, so that printers and end-users identify them w...