Xeikon Cafe North America Sees Evolving Benefits with Digital Printing

In a deep dive into digital printing at the latest edition of Xeikon Cafe North America, Chris Bondy, professor and administrative chair at RIT, said that 89% of millennials want personalization from their products. Additionally, a recent Mintel survey said that most Chinese customers would be willing to pay more for a personalized product.   The ability to create brand loyalty with personalized packaging is a key differentiator for digital, says Bondy. He added that SKU proliferation is great...