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The connection print creates for all generations, including Gen Z, has captured the attention of luxury beauty brands.
February 18, 2025
By: Sander Sondaal
Director Commercial Print Sales, Ricoh Graphic Com
The connection print creates for all generations, including Gen Z, has captured the attention of luxury beauty brands. BeautyMatter has shared how Refy, Loewe, and Jacquemus are rediscovering the tactile charm, aesthetic appeal, and lasting impact of print – from curated magazines and branded newspapers to personalized postcards. Described as a nostalgia-driven movement and a strategic marketing pivot print for Gen Z, print provides a fresh, novel and different mental experience. Unlike di...
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