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Wallcoverings Emerge as Sizable Opportunity for Digital Printing

Technology advances in printers and inks have been key to the growth in the market, with plenty of room to expand.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World

The global wallcovering market is huge. Spherical Insights has the global market at nearly $31 billion in 2020, reaching approximately $50 billion by 2030. As for the digitally printed portion of the printed wallcoverings market, analysts say it is growing rapidly, but there are differences in overall expectations. MarketsandMarkets places the inkjet wallpaper side at $4.7 billion in 2022, reaching $13.1 billion by 2027. That would be a CAGR of 22.4%. Grand View Research had the market at $2....

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