The RFID Market Continues to Expand

RFID is making gains in key markets, including retail and apparel, and flexible and printed electronics have a role to play.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World

For many years, the radio frequency identification (RFID) business has been expected to break out, with thoughts that tags could appear on virtually every product. While those overly optimistic expectations have never been met, there is no denying that the RFID business is a success story. Raghu Das, CEO of IDTechEx, a leading research firm, estimated the RFID market at nearly $10 billion and growing. “It is growing very robustly, and there is a good degree of deserved confidence and exciteme...

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