Expert's Opinion

The Current State of the European Printing Market

Printers are investing more time in ensuring that they are making the best use of their resources

By: Sean Smyth

Senior Analyst and Consultant at Smithers

In recent years, the number of European printing establishments has continued to decline and employment levels have similarly fallen back. However, while some larger printing concerns have gone out of business, others have managed to adjust their offer to ensure that they are able to meet a more varied set of demands from their customer base. Increasingly, customers are demanding faster turnaround times, shorter runs and more targeted printing with versioning and full variable content. Some pri...

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