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The way we’ve consumed media has changed, and many in the print industry are embracing it.
May 23, 2019
By: Christoph Ruef
VP & GM, Americas Printing, HP Inc.
On the morning of Aug.13, 2018, New Yorkers put down their phones to pick up the paper. This divergence from digital was sparked by a landmark partnership between the New York Post and the streetwear brand Supreme. The paper cleared its cover of headlines and instead dedicated the edition’s front and back page to the apparel brand’s iconic red and white logo — a move that left newsstands bare within a few hours. Christoph Ruef. The way we’ve consumed media has changed and many in the print...
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