Smart Packaging Looks to Move Forward

Best opportunities are in healthcare, luxury items like liquor and cosmetics.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World

There has been a lot of interest in creating smart packaging, allowing companies to connect with consumers. RFID has been one success story; there have also been some interesting niche applications for printed and flexible electronics. IDTechEx projects the market for electronic smart packaging to grow to $206 million in 2025. IDTech CEO Raghu Das noted that interest continues to grow. “We’re certainly seeing more interest from brands, but not necessarily yet a greater presence of the technolo...

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