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Rogers Brings Animated EL to Printers and Advertisers

Versatile and bright, Durel substrates are finding their way into vehicle graphics, POP displays and posters

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World

With the perfection of its Durel illuminated advertising substrate, Rogers Corporation is taking printed electronics to the street – literally. The flexible backlit signs are being actively promoted for use in point-of-purchase displays, as banners and posters, as automotive wraps and street furniture, and for promotional displays on buses, taxis, trucks and trains. To achieve this, Rogers has developed what it calls its Finishing Center model, which allows graphi...

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