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Benefits include the ability to have real-time insight into inventory, as well as what sells for brand owners and retailers and what the product offers.
March 7, 2019
By: DAVID SAVASTANO
Contributing Editor, Coatings World and Ink World
For retailers, meeting the needs of their customers is the most important job they have. Customers want what they want when they want it, and where they want it. If the customer gets the products, all is good. When they don’t, that’s a problem, as they will go somewhere else, perhaps never to return to the retailer or website. Such is the concept behind omnichannel sales. If the person can order the product online and have it shipped to the local store, that is a win for everyone. If the cust...
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