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Printed Electronics Now Interview: Andrew Palmer of RRD

RRD's director of sales, labels and forms offers insights into the increasing presence of RFID labels for packaging.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World

Editor’s Note: The use of RFID labels is becoming mainstream in markets ranging from electronics and apparel to logistics, and as one of the world’s largest printers, RRD is well positioned to see this growth first-hand. Andrew Palmer, director of sales, labels and forms at RRD, discusses RRD’s history with RFID and NFC and where the technology is growing in the packaging sector. Printed Electronics Now: How long has RRD been working in RFID? Andrew Palmer: RRD has supported da...

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