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The ability to connect with consumers leads sporting goods leader to implement NFC in nearly its entire portfolio.
November 13, 2019
By: DAVID SAVASTANO
Contributing Editor, Coatings World and Ink World
There are many advantages to implementing RFID and NFC into product lines. Most frequently, inventory benefits are cited as a key reason. However, for some innovative brands, the ability to connect and communicate with their customers is particulrly important. Such is the case with Mammut Sports Group AG, a major Switzerland-based outdoor brand. At NRF 2019: Retail’s Big Show in New York in January 2019, Mammut and its partner Smartrac showcased Mammut’s integration of NFC tags, software and...
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