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Company’s new knowledge center offers features, blogs, infographics and more.
January 19, 2017
By: DAVID SAVASTANO
Contributing Editor, Coatings World and Ink World
The goal of any company website is to provide information to customers. In most cases, it is offering data on products and the business itself. However, a website can also be used to communicate ideas, such as trends and success stories. This led Kao Collins, Inc., Cincinnati, OH, to develop The Ink Tank, its new blog and knowledge center. Kristin Adams, marketing manager at Kao Collins, said that showing how digital printing is changing the way we live was one of the key inspirations behind...
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