Expert's Opinion

Enjoy a Wider Market Reach with Inkjet Technologies

Ricoh believes general commercial printers is another big growth opportunity for the inkjet sector.

By: Eef de Ridder

VP, Graphic Communications Group, Ricoh Europe

The successful adoption of high speed inkjet print has been widespread in the transactional, direct mail and book markets – largely driven by these sector specialists quickly understanding how the technology supported their core production.   They recognized how the faster delivery of short to medium run lengths and utilizing variable data addressed key market trends, presented exciting market opportunities and enabled them to enhance their service delivery.   In fact, IT Strategies figure...

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