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Electroluminescent Label Lights Up Grey Goose’s New Bottle

Dapy develops electroluminescent labels for iconic vodka brand.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World

The ability to be noticed on the shelf is critical to any brand. This is true for new items or an iconic brand such as Grey Goose vodka.   Part of the Bacardi family, Grey Goose is one of the most famous brands of vodka. From its beginning in the 1990s, Grey Goose has created its own sense of style and character, developing a loyal following.   Of course, the company is always facing competition, and Grey Goose prefers to bring its classic grey goose logo to the forefront for customers to qu...

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