drupa 2021: Making Things Happen

This article is written for anyone who has a new piece of printing technology to use, but no immediate queue of clients lined-up who will either understand its advantages or see why they should be the first to use it. In other words – you know you have a new solution to offer, but the challenge is your clients do not recognize a problem that needs fixing…   I am a designer and design strategist. Much of the media I work with is packaging and my clients are typically marketing leaders a...