drupa 2020: Between Global Trends, Local Patterns Online Printing Continues to Grow

If the Internet has democratized access to information and social media have stimulated interaction between brands, retailers and consumers, Amazon has convinced buyers of all kinds and all ages that buying online is safe, comfortable and even rewarding. And printed products, although more complex and full of customization and creativity, do not seem to be an exception. The first fledgling phenomena of online print sales go back to the 1990s, but it is only in the last decade that such sales ha...