Expert's Opinion

Digital Versus Traditional Packaging Print

Adoption of inkjet in packaging other than labels has been slow, but it is coming.

By: Michael Seidl

International Media Alliance Co-Founder

Whereas digital printing has succeeded in establishing its value in the traditional areas of the print media industry, adoption has been a bit slower in the packaging industry with the exception of the label printing market, which began adopting digital print technologies relatively early. This is due to multiple factors: there were no relevant digital systems available; the requirements of the packaging industry are completely different from those in the traditional printing industry; and th...

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