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Beer Labels

Bold designs and digital printing have this market segment buzzing.

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By: Steve Katz

Associate Editor

.Beer. It’s not just for breakfast anymore. In fact, the beer market is as dynamic and diverse as ever, with the labels to prove it.  Shoppers walking through the crowded beer aisle of any retailer will see that the labels adorning the myriad bottles, cans and growlers are of all shapes and sizes, in colors that run the gamut (literally, the color gamut!). Much like its competitive alcohol space counterparts – wine and spirits – labels sell beer. Long gone are the days of most beer drinkers defa...

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