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At the Intelligent Label Converter Academy, Laura Noll discussed new technologies and their impact on labels and packaging.
May 15, 2019
By: DAVID SAVASTANO
Contributing Editor, Coatings World and Ink World
During Avery Dennison’s 2019 Intelligent Label Converter Academy, Laura Noll, market research manager, and Jay Wittmann, product manager – Intelligent Labels, explored the latest trends that will continue to impact the labels and packaging space. Avery Dennison has found that consumer engagement is key in connecting at the shelf. Consumers are also leaning toward minimalist packaging, meaning clean, clear and transparent labels. The shopping experience has changed, as well, as more people a...
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