Next-Generation Labels with Digital Varnish

A label is the very first interaction a consumer has with a product. So, it is no surprise that consumers often ignore or gloss over products with dull and ordinary labels. Studies show that color can affect up to 90 percent of audience judgments about products.1 While most consumer-facing labels now incorporate color, how do brand owners and businesses create labels to stand out from others while keeping a close eye on costs?

The next generation of dynamic, eye-catching and differentiated labels highlight the most important parts of the label by incorporating textures and sophisticated effects, and Digital Varnish labels can help to do this. The same as spot varnish but done digitally as opposed to analog with plates, Digital Varnish can create a variety of creative effects – from tactile finishes with raised surfaces, such as braille, to embossing for stamps or molds and simulated metallic foil.

Historically, there has been some hesitation with implementing spot coating techniques, as some analog presses come with run length requirements and plate fees that can equate to a hefty price tag for labels. Plus, if not done correctly, clear ink can be to